About Us

The History

Goodwill Ambassador for the Nelson Mandela Children’s Fund, Dr. Charlotte di Vita MBE chose to raise funds to tackle key global development issues including poverty alleviation, child abuse, and environmental conservation. To meet this assignment, Charlotte set up the 21st Century Leaders and launched the Whatever It Takes campaign.

In 2003 Nelson Mandela appointed  Dr. Charlotte di Vita MBE a Goodwill Ambassador for the Nelson Mandela Children’s Fund. She was challenged with other ambassadors to choose an assignment which could help continue the legacy created going forward.

The assignment Charlotte chose, as Goodwill Ambassador, was to raise funds to tackle key global development issues including poverty alleviation, child abuse and environmental conservation.

To meet this assignment, Charlotte set up the 21st Century Leaders and launched the Whatever It Takes campaign.