Mission

Over 740 leaders in the fields of Royalty, fashion, film, television, music, art, literature, business  and sport have donated their artworks and messages of hope for the future, to join Whatever It Takes – a unique artwork licensing campaign.

Using these artworks, the sale of Whatever It Takes  products have raised over $8 million in royalties to date for 21st Century Leaders.

Whatever It Takes  raises funds for selected projects, to support key global development causes – poverty alleviation, environmental conservation and the protection of children.

For further information and to see how funds have been spent, please see the causes sections