The Campaign

Whatever It Takes encourages a generation of leaders to step forward and take ownership of a charitable cause, through the campaign

  • Over 700 licensable celebrities in film, fashion, music, art, literature, business and      sport
  • 3066 unique celebrity artwork components: their symbol of hope, handwritten   message of hope and signed self-portrait
  • Over 310 current unique Whatever It Takes products created, inspired by celebrity  artworks in 53 markets in over 3900 stores, or ready to launch in Q3 and Q4 2015.